A is for Analysis. What content are you teaching? What objectives are most important, which details just need to be glazed over in your lesson plan? Do you need examples for your content? Analysis components include learning goal, needs analysis, learner analysis, task analysis and context for instruction. Curriculum areas outside of area which are taught should be integrated into the lesson plans. The learner analysis includes the students' demographics along with a survey of the students attitudes, values and opinions.
What is a learning goal?
A learning goal (or learning objective) is what you want your audience to learn. For example, if your client would like their employees to be able to effectively fill out a follow-up form for a client, your learning objective would be: Employees will be able to effectively fill out a follow-up form with a client so that the information can be used for analyzation for customer satisfaction.
Why is this important?
The more specific your learning goal, the easier it is to target a good design for your lesson. The easier it is to target a good design for your lesson, the easier the design will be. Why? A very broad learning goal encompasses many pieces of information that will take longer to assimilate into your lesson, thus spending more time creating your lesson plan.
Sometimes you will need a broader learning goal to cover more material. Another option, however is to breakdown your learning goal into sub-goals. Using the previous examples, a sub-goal might be: Employees will learn what information is appropriate for each of the entries on the follow-up form. This would be a subset or smaller goal within your larger goal. You can also use smaller goals to make sure you are covering your bases in your Analysis phase.
How you decide to create your learning goal, you must remember the golden rule: The learning goal is the basis of your ADDIE model and the better and more focused your goal, the more effective lesson you can teach. Make an effective learning goal, and you're off to a good start!